Video is an engaging and powerful tool for your website. But videos should be used carefully in your website design. They should feature the appropriate focus to show your brand voice. Therefore, creating video content and using it when designing your website is vital. Find answers to the most frequently asked questions about how, why and where to use videos on a website here!
Why use stock footage on your website?
Have you ever seen a very amateurish video and thought, “Why did they post that?”. If done incorrectly, video content can let your website and brand ideas down. Sometimes you will need to capture the videos yourself, such as creating an explainer video. However, you can visit a Depositphotos video library that hosts royalty-free HD video clips for quick, professional footage.
Professional photographers usually create stock footage. Imagine this: you want to have an aerial video sweeping over a particular landscape to illustrate an aspect of your brand. Stock footage is easier, faster, and cheaper than buying a drone and learning to fly it! No matter how many photography tips you learn, it’s still hard to succeed. On stock platforms, other professionals create perfect shots that you can use.
There are almost as many videos available online as there are topics that could be turned into footage. Additionally, there are many corporate branding techniques that use video content.
How can you use stock images in your web design?
- Find an online library. The sheer amount of content available on stock platforms ensures that you will never run out of clips to choose from. Royalty-free HD video clips can be used online and give you peace of mind from any possible copyright infringement. Stock video libraries usually have a subscription cost that pays for using these clips. You are then free to use the films as you see fit on your website and in online publications.
- Think about what you want to portray. Do you have a product to sell or a lifestyle idea? You can find videos for almost anything you want to depict. Images that show food, wildlife, landscapes, objects, etc. The breadth of content available gives you creative freedom. You can always add a voiceover to convey your ideas in your video. Many libraries also include royalty-free music that you can add to your visuals to set the right feel and mood for your message.
- Try to think in summary. If your product has a name that conveys a traditional meaning, find a video that matches that meaning as a new way to present your product to customers. For example, a New York tourism brand, often called “The Big Apple”, might find images of someone eating the fruit. This is a more abstract and often more exciting way to present video content.
- Try adding a video background. Add an animated background image to your website text to stimulate customers. This trick should be applied sparingly so as not to bombard users with too much movement and slow down the loading speed of the website. However, it can be an interesting and eye-catching design feature to use on your website.
Where on your website should you use stock footage?
Website hero videos usually contain an overview of your brand and can be placed on your website’s main landing page. This creates a good, engaging starting point for future customers to introduce your brand. You can use the hero video to talk about your brand, including ethics and philosophy, or you can use this intro space to highlight an important new product or service.
Product pages are great places to use stock videos, as the images can show the product itself in use or evoke a feeling and image that your product itself invokes. For example, try describing your product in a voiceover and using a video that showcases the lifestyle attributes of where your product fits.
Explainer videos can also be used on Frequently Asked Questions (FAQ) pages to explain ideas, concepts, or processes that might be new to the user. The stock videos used can be related to the topic while a narrator, or text overlay, explains the answer to the question.
How can you edit the stock video you upload?
The stock footage you download may include motion graphics or cinematic images. You can combine multiple types of clips in a video editing app and create a montage of video clips with still images added (edited in a photo editing app).
You may need to scale the still images you include in your movie. Artificial intelligence can help you with this process by automating and selecting the best way to resize images. Of course, the quality of all parts of your movie should be consistent.
Along with the process of running a high-end image to fit your video, you can also add music in the background to enhance the mood created by the visuals. Video production doesn’t have to be a long, slow process. Using stock items will significantly speed up your work time.
Great websites need a handful of videos to generate and sustain interest. Stock videos are an incredibly effective way to create visual content for your website. Libraries are available to provide you with stock footage on a wide variety of subjects. So, start adding your video content right away!