Facebook is testing its Progressive Web App project

PWAs have transformed their image from an uncertain new technology to one that gives users exactly what they need – larger memory space, higher performance, faster input and output option.

Becoming an answer to the biggest problems of mobile app users, Progressive Web App Development has found its way into the business models of a number of companies that have expanded into the mobile space. With a place in the suite of services of the best mobile application development agencies.

The latest brand to join the PWA train is Facebook.

After seeing the breakthrough success that brands like Uber, Tinder, Trivago, etc. won with their adoption of PWA apps, in terms of conversion rate and engagement, it was time for Facebook to expand its business on the platform as well.

By the way the concept of Progressive Web Apps shared by Google – to have a slimmed down version of the app in terms of the memory space it takes up, Facebook is shortening its native gestures and hardware contracts to complement its PWA.

There are a number of significant changes between the two – Facebook Native App and Facebook PWA.

Here are the most striking –

The native Facebook logo is known for its square edges but with PWA, Facebook redesigned its icon and made it rounded.

Usually, when you open Facebook on a mobile browser, you get a top bar with the menu bar and the top address. But with PWA, Facebook opens as an app without a top bar.

  • The obvious “Add to Home Screen”

Facebook PWA is still not available on all devices, but in those where it has appeared, users have seen a pop-up saying “Add to home screen” to add the version to the screen of their device.

With the brand names associated with Progressive Web Apps becoming bigger and more famous, the world of mobile apps is getting closer to replacing native apps with PWAs, fueling the discussion on Native Apps vs Progressive Web Apps Even further.

So, are we heading towards an era where native apps are being replaced by user-friendly Progressive Web Apps in terms of cost and benefit? We are not. Because there are still a number of limitations associated with PWAs like lack of interaction with device features and lower viewability quotient that occurs when you are not downloaded from the app store or the Play store.

While on the one hand PWAs are not yet ready to replace native apps, on the other hand they have emerged as the profitable combination of native apps for businesses aiming for high conversion rates and active users. .


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Saurabh Singh

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